E3S Web Conf.
Volume 21, 2017IInd International Innovative Mining Symposium (Devoted to Russian Federation Year of Environment)
|Number of page(s)||6|
|Section||Innovations in Mining Machinery|
|Published online||10 November 2017|
Innovations of Engineering Company and Competitiveness in the Mining Equipment Market
1 “Transport-Electroprivod” Ltd., Directorate, 6500000, Kemerovo, Russia
2 KuzSTU, Department of economics, 650000 28 Vesennya st., Kemerovo, Russia
3 KuzSTU, Department of information and automated manufacturing systems, 650000 Kemerovo, 28 Vesennya st., Russia
* Corresponding author: firstname.lastname@example.org
The article deals with issues related to the development of innovative projects by engineering companies and effective marketing policy as a factor of increasing their competitiveness in the mining equipment market. The paper presents the results of the development of innovative technology in the segment of extensible belt conveyors. The necessity of marketing the innovative project is proved by the example of the development of technology for the production of the motor-drum of a belt conveyor with an adjustable drive on continuous current magnets by the engineering company “Transport-Electroprivod” (LLC). The authors consider the effective marketing strategy of an engineering company as an attractor of increasing demand for innovation and competitiveness in the mining equipment market. The methods of marketing promotion and promotion of innovations are considered within the framework of the ecosystem concept of J. Moore.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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