E3S Web Conf.
Volume 73, 2018The 3rd International Conference on Energy, Environmental and Information System (ICENIS 2018)
|Number of page(s)||5|
|Section||Environmental Health, Toxicology and Epidemiology|
|Published online||21 December 2018|
The Effect of Green Purchase Intention Factors on The Environmental Friendly Detergent Product (Lerak)
Department of Industrial Engineering, Faculty of Engineering, Diponegoro University, Semarang - Indonesia
* Corresponding author: email@example.com
Preference of influence of green purchase intention factor to environmentally friendly detergent product (lerak). Awareness of the current world community of the importance of environmental sustainability is increasing, this behaviour can be seen from the consumption patterns of people who start wanting environmentally friendly products. This condition makes many manufacturers adapt environmental problems in each of its products. Products that adapt to green product environmental issues can pave the way for manufacturers to enter eco-friendly markets as well as environmentally friendly detergents lerak. In this study using survey methods to determine the extent of influence of each factor to the intention of purchasing to environmentally friendly product. Factors studied are environmental concern, social influence, self-image, environmental knowledge, and perceived product price and quality against green purchase intention. From the results of this study found that all these factors have a significant influence on the green purchase intention of environmentally friendly detergent, but the most influential factor is the environmental knowledge which is the most important dimension and has the most significant influence on the intention of purchasing environmentally friendly detergent.
Key words: Green purchase intention / lerak / environmentally friendly products
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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