E3S Web Conf.
Volume 74, 2018International Conference Series on Life Cycle Assessment: Life Cycle Assessment as A Metric to Achieve Sustainable Development Goals (ICSoLCA 2018)
|Number of page(s)||4|
|Section||Promoting Sustainable Behaviour|
|Published online||12 December 2018|
Climate change social marketing on internet: review of interactivity to promote environmental sustainability
Department of Management, Faculty of Economics and Business, Universitas Dian Nuswantoro Semarang
2 Department of Environmental Engineering, Vocation School, Institut Pertanian Bogor
* Corresponding author: firstname.lastname@example.org
This study aims at reviewing the interactivity of three prominent climate change website in Indonesia myplanet.care; Walhi (friend of Earth Indonesia) and Greenpeace Indonesia. Experimental research on interactivity was undertaken by involving 16 participants from one prominent private university and one prominent public university in Semarang. Reviewing process was done by situating the participants in one place to thoroghly investigate the three websites. The findings refer to 3 elements of interactivity namely social website interactivity, accessibility and navigation capability.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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