E3S Web Conf.
Volume 251, 20212021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|Number of page(s)||10|
|Section||Research on Earth Climate and Land and Ocean Resources|
|Published online||15 April 2021|
Developing green marketing tourism in Perak, Malaysia
1 Bina Darma University Palembang, Sumatera Selatan, Indonesia
2 Guangdong University of Finance & Economics. 21 Luntou road, Guangzhou, Guangdong, China
* Corresponding author: firstname.lastname@example.org
Perak is the second largest state in Malaysia. Meanwhile, the trend of tourists to Perak has declined. The local government is working with the Ministry of Tourism, Arts and Culture to increase the number of tourists for the Visit Malaysia 2020 program. They focus on campaigning for markets: Europe, Australia, the Middle East, Central and East Asia. Meanwhile, environmental health problems worsen the quality of tourist destinations in Perak. To respond to this program, they are trying to increase a tourist visits by conducting a Silver Tourism promotion campaign that uses English and Chinese as part of its marketing strategy. The aim is to increase the attractiveness of tourists from Europe and China. We recommend paying attention to social influences, environmental awareness, pro-environment behavior, and awareness of pro-environment behavior. By paying attention and building this empathy, it will prepare the application of green marketing strategy.
© The Authors, published by EDP Sciences, 2021
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