E3S Web Conf.
Volume 142, 2020The 3rd International Conference on Agricultural and Life Sciences (ICALS 2019)
|Number of page(s)||6|
|Section||Smart Farming and Food Business|
|Published online||21 January 2020|
The competitiveness of Pronojiwo snake fruit
Department of Agribusiness, Faculty of Agriculture, University of Jember, Jember, Indonesia
This study aims to analyze the comparative and competitive advantages of Pronojiwo snake fruit and his farming development strategies to be competitive in the international market. Location determination is done intentionally in Pronojiwo Village, Lumajang Regency. The data used includes primary data and secondary data. Data analysis using PAM (Policy Analysis Matrix) and SWOT (Strength, Weakness, Opportunity, Threat). The results showed that the DRC value of Pronojiwo snake fruit farming was 0.20 or DRC <1 and the PCR value was 0.13 or PCR <1. Both criteria indicate that DRC and PCR <1 so that it can be said that Pronojiwo snake fruit farming has comparative and competitive advantages or strong competitiveness. Smaller DRC values than PCR (DRC <PCR) values indicate divergence due to government policies that still do not support the development of them. The position of the development of Pronojiwo snake fruit is in the Gray Area position. The strategy to develop Pronojiwo snake fruit which must be done is to maintain product quality, an effective means of transportation is needed and is supported by the use of appropriate technology so that products can compete in a healthy manner with products from other countries.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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