E3S Web Conf.
Volume 142, 2020The 3rd International Conference on Agricultural and Life Sciences (ICALS 2019)
|Number of page(s)||4|
|Section||Smart Social and Politics for Agriculture|
|Published online||21 January 2020|
Relational Behavior in Smallholder Cocoa Marketing Channels
Department of Agribusiness, Faculty of Agriculture, University of Jember, Indonesia, 68121
* Corresponding author: email@example.com
This research aimed to analyze the behavior in smallholder cocoa marketing agencies in Sempu Village Banyuwangi District. The choice of Jambewangi Village was intentional because there was lots of cocoa farming and known with good quality. Data were taken from 50 farmers of the group member who were chosen randomly. Data were analyzed using descriptive and analytic methods. The results showed that there were two marketing channels with a margin of USD 0.57 and USD 0.66. Channel I was more efficient because it had a small margin and more equal profit share and cost. The characteristic of each channel was different seen from the application of quality variance, pricing and payment system, marketing system.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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