E3S Web Conf.
Volume 166, 2020The International Conference on Sustainable Futures: Environmental, Technological, Social and Economic Matters (ICSF 2020)
|Number of page(s)||7|
|Section||Corporate Sustainability and Corporate Social Responsibility|
|Published online||22 April 2020|
Company’s strategic success as the basis of its potential sustainability
Khmelnytsky National University, Department of Marketing and Trade Entrepreneurship, 11 Instytutska Str., Khmelnytsky, 29000, Ukraine
2 Khmelnytsky National University, Department of Enterprise Economics and Entrepreneurship, 11 Instytutska Str., Khmelnytsky, 29000, Ukraine
3 Khmelnytsky National University, Department of Accountancy, Audit and Taxation, 11 Instytutska Str., Khmelnytsky, 29000, Ukraine
* Corresponding author: KathrynD@bigmir.net
The study of corporate sustainability is becoming more relevant in the world economy, thus the connection between global economic processes and political, environmental and society problems was revealed by authors. Given research is devoted to the analysis of the processes of sustainability of Ukrainian and foreign companies. The results of studies of scientific works and interviews with different countries businessmen showed that the sustainable development of the same company should be considered in several directions, namely, in economic, social and environmental. Supporting new institutional concept research that focuses on the sector problems of company’s stability, we have compared theories of corporate sustainability and corporate social responsibility and highlighted the economic dimension as a basis of company’s sustainable development. As a result of our research in economic directions of corporate sustainability the Methodology of evaluation of company’s sustainability potential was proposed. The suggested methodology can ensure corporate sustainability for the strategic period. Proposed in the paper methodology assesses the strategic potential of company’s success, its competitive status and capacity potential, and transform capabilities into competitive advantages. The implementation of the Methodology of evaluation of company’s sustainability potential, according to authors view point, can be proposed as the basis of strategic management in forecasting and planning processes in industrial companies.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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