E3S Web Conf.
Volume 168, 2020II International Conference Essays of Mining Science and Practice
|Number of page(s)||10|
|Published online||06 May 2020|
Organizational and methodological support for Ukrainian coal enterprises marketing activity improvement
The London Academy of Science and Business, W1U 6TU, London, Baker Str., 120, England
2 Institute of Industrial Economics of NAS of Ukraine, 03057, Kyiv, Mary Kapnist Str., 2, Ukraine
3 Institute of Industrial Economics of NAS of Ukraine, 03057, Kyiv, Mary Kapnist Str., 2, Ukraine
4 Prydniprovsk State Academy of Civil Engineering and Architecture, 49600, Dnipro, Chernyshevskoho St., 24a, Ukraine
* Corresponding author: firstname.lastname@example.org
The tendencies of marketing policy development in some world’s mining countries in the light of global transformational changes are considered. The factors influencing the marketing activity of Ukrainian coal mining enterprises are identified. The volumes and structure of coal consumption in Ukraine are analyzed with a purpose to identify trends of demand volatility and specifics of logistics services for different consumer categories. It is substantiated the expediency of marketing networks formation as a form of partnership relations between different counterparties in the coal market. It is proposed the mechanism of realization of public-private partnership in the management of coalmining enterprises marketing activity based on syndicate form of incorporation. It is improved the methodological approach, which by use of the hierarchy analysis method allows selecting the optimal direction of enterprises organizational culture transformation based on defining 12 the most important criteria and their systematization into 4 groups. An integrated assessment of the level of organizational culture development of coal mining enterprises is made using economic and mathematical tools.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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