E3S Web Conf.
Volume 175, 2020XIII International Scientific and Practical Conference “State and Prospects for the Development of Agribusiness – INTERAGROMASH 2020”
|Number of page(s)||7|
|Published online||29 June 2020|
Thematic branding of regional hotels in the competitive market of the network business (on the example of Siberian and North Western Federal districts)
Saint-Petersburg state University of Economics, 21, Sadovaya str., 191023, Saint-Petersburg, Russia
2 Saint-Petersburg State Agrarian University, 26, Peterburgskoe shosse, 196601, Pushkin, SaintPetersburg, Russia
* Corresponding author: firstname.lastname@example.org
The modern point of development of tourist destinations forming a tourist traffic, generating regular local budgetary income and developing social infrastructure is the search for local authenticity. Expressed in all visual interpretations, including the brand, it allows you to “launch” regions having completely different initial conditions and make them be investment attractive. A unique selling proposition, built taking into account the incorporation of a territorial brand into the overall architecture, allows hotel enterprises to fully function in the high-risk and highly competitive market of hotel chains.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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