E3S Web Conf.
Volume 175, 2020XIII International Scientific and Practical Conference “State and Prospects for the Development of Agribusiness – INTERAGROMASH 2020”
|Number of page(s)||8|
|Published online||29 June 2020|
AR and VR technologies as tools for the formation of tourist attractiveness in the discourse of the development of the territorial brand “Made on the Don”
Don State Technical University, 1, Gagarin ave., 344003, Rostov-on-Don, Russia
2 AR project «ZRENIE 2.0», 1, Gagarin ave., 344000, Rostov-on-Don, Russia
* Corresponding author: email@example.com
The current work covers the technological and marketing advantages brought by the application of augmented reality to the tourism cluster for the development of the territorial brand “Made on the Don”. Theoretical part is built on the original theoretical framework formalizing media effect of the AR technology. The article explores key concepts from the works of David Alteide and Robert Snow (1979; 1988), Marshall McLuhan (1964; 1967), Bolter and Grusin (1999), and Lefebvre (1984).
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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