E3S Web Conf.
Volume 179, 20202020 International Conference on Environment and Water Resources Engineering (EWRE 2020)
|Number of page(s)
|Environmental and Industrial Design
|23 July 2020
Hierarchical Analysis of Regional Cultural and Creative Product Demand Based on Fuzzy Kano Model
1 Forestry College, Sichuan Agricultural University, Chengdu 611130, China
2 Key Laboratory of Wood Industry and Furniture Engineering, Sichuan Agricultural University, Chengdu 611130, China
* Corresponding author e-mail: firstname.lastname@example.org
In order to accurately grasp consumers’ demand for regional cultural and creative products, this paper introduced the fuzzy Kano model demand algorithm. Firstly, the initial requirements of cultural and creative products were divided into three levels, and the corresponding fuzzy Kano questionnaire was designed. Then, through questionnaire survey and matrix processing of its data, the category of demand items was clarified, and the priority calculation of demand items was carried out with the help of the better-worse coefficient. Finally, it is concluded that consumers’ preference for regional cultural and creative products is mainly concentrated in the behaviour layer and reflective layer, which could provide direction for the design of regional cultural and creative products.
© The Authors, published by EDP Sciences, 2020
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