| Issue |
E3S Web Conf.
Volume 179, 2020
2020 International Conference on Environment and Water Resources Engineering (EWRE 2020)
|
|
|---|---|---|
| Article Number | 02049 | |
| Number of page(s) | 6 | |
| Section | Environmental and Industrial Design | |
| DOI | https://doi.org/10.1051/e3sconf/202017902049 | |
| Published online | 23 July 2020 | |
Influence of Trust on the Spread of Mobile Terminal Products
Architecture and Urban Planning College, Southwest Minzu University, Cheng Du, Si Chuan, 610041, China
* Corresponding author’s e-mail: 14795748@qq.com
In the era of mobile Internet, expanding the spread influence is an effective way to obtain the competitive advantage for mobile terminal products. Based on the technology acceptance model and expectation confirmation theory and combined with the characteristics of tourism mobile commerce, a theoretical model was constructed to influence the degree of trust in mobile service. The questionnaire survey of 240 users who used the tourism mobile commerce as the data source paid special attention to the establishment of the trust degree, and proved that expectation confirmation, brand recognition and interpersonal communication were the key influence factors on the degree of trust.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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