E3S Web Conf.
Volume 179, 20202020 International Conference on Environment and Water Resources Engineering (EWRE 2020)
|Number of page(s)||7|
|Section||Environmental and Industrial Design|
|Published online||23 July 2020|
The influence of mascot’s modeling characteristics on emotional image
1 Visual communication system, Jiangsu University, Zhenjiang, Jiangsu Province, 212000, China
2 Visual communication system, Jiangsu University, Zhenjiang, Jiangsu Province, 212000, China
* Corresponding author’s e-mail: firstname.lastname@example.org
We intends to investigate the impact of the characteristics of mascots modelling on the emotional imagery based on the theory of perceptual engineering. Specifically, we used the method of semantic difference image cognitive analysis on representative samples by virtue of SPSS software, which completes principal component analysis and regression analysis, typical vocabulary screening, as well as extraction of projects and category of the project modelling using morphological analysis in combination with the theory of science I analysis the correlation coefficient. Eventually, we will translate user’s perceptual demand description into rational modelling characteristics, so as to acquire a better understanding of the correlation between mascots modelling characteristic and emotional image, all of which provide certain reference basis for designers.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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