E3S Web Conf.
Volume 179, 20202020 International Conference on Environment and Water Resources Engineering (EWRE 2020)
|Number of page(s)||5|
|Section||Environmental and Industrial Design|
|Published online||23 July 2020|
Research on Design Innovation for Reshaping Local Cultural Characteristics of the Tourist Souvenirs
Design Art and Media School, Nanjing University of Science and Technology, 21009, Nanjing, China
∗ Corresponding author: e-mail: firstname.lastname@example.org
This article traces the essence of the tourist souvenir design, explaining the core of its value, the essence of local culture, and emphasizing the law of souvenir market value that maintains the uniqueness of local culture to attract purchases. By analysing the current situation of design homogeneity and lack of innovation in Chinese market, it proposes an innovative idea, “Back to Design Origins”. Then taking Nanjing souvenir design as an example, it introduces two innovative approaches, “Discovery and Application of New Cultural Elements” and “ Cute Stylization of Traditional Symbols”. In the end, it summarizes several feasible rules on element selection, symbolic method application, and carrier selection, mainly based on the thought of “Back to Design Origins”.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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