Research on the Application of Emotional Design in Cultural Creative Product Design

¹ Art and Design Department, Nanjing Institute of Technology, Nanjing, Jiangsu, 211167, China

^∗ Corresponding author’s e-mail: 455833106@qq.com

Abstract

In recent years, cultural creative products as an important branch of cultural creative industries, have been widespread concern and promotion. It is not only a cultural heritage, but also the crystallization of the wisdom of designers, and it is one of the important means of cultural heritage and spread. The creative design is the interpretation of cultural heritage and the refinement of cultural spirit, and it needs to combine the characteristics of the present era and the series of cultural re-design activities carried out by the social aesthetic. The product design needs not only to embody the functionality of the product, but also to the inheritance of cultural spirit, and to pay more attention to people’s sense of identity and belonging to the culture. Based on the three-level theory of emotional design proposed by Professor Donald Arthur Norman, this paper analyzes its specific application in the design of cultural and creative products, in order to establish the emotional design criteria of cultural and creative products centered on user experience. It aims to help consumers establish a sense of design identity and cultural identity for cultural and creative products, and put cultural confidence into practice.