Valorisation and Development of Local Potential Through A Sustainable Tourism Scenario in South Sumatera

Leibniz Universität Hannover; Universitas Sriwijaya, Bukit Besar Campus, Palembang, South Sumatra, Indonesia

^* Corresponding author: listenprima@gmail.com

Abstract

Ineffective local development due to globalisation and urban agglomeration causes a significant gap between urban and rural areas. The need to promote the contribution of local development in rural areas has been a topic of debate and could be fulfilled by an innovative method. This research proposes a village alliance as the innovative framework to analyse the local potential within the case study area of Lubuk Sepang Village, South Sumatera Province, Indonesia. The framework of village alliance fits in the sustainability concepts that integrates Lubuk Sepang Village with eight other villages as an alliance as well as an applicative method that is representative of most dominant context of the rural area development, especially in Indonesia. Regarding the local potential, this research uses a case study method to explore a sustainable tourism scenario by using multiple tools: field survey, expert interviews, maps analysis, and SWOT analysis. The research aims to explore the local potential and outline the integration of the heritage richness with other potential elements based on the tourism advancement perspective. The result is an initial stage for the prospective method of protection, valorisation, and development of the local heritage richness.