E3S Web Conf.
Volume 202, 2020The 5th International Conference on Energy, Environmental and Information System (ICENIS 2020)
|Number of page(s)||10|
|Section||Decision Support System|
|Published online||10 November 2020|
Multi-Criteria Decision Making with the VIKOR and SMARTER Methods for Optimal Seller Selection from Several E-Marketplaces
1 Master of Information System, Post Graduated School, Diponegoro University, Semarang, Indonesia
2 Department of Physics, Faculty of Science and Mathematics, Diponegoro University, Semarang, Indonesia
3 Department of Computer Engineering, Faculty of Engineering, Diponegoro University, Semarang, Indonesia
* Corresponding author: firstname.lastname@example.org
Many similar products offered by several sellers in e-marketplace applications make the buyers need to be more selective when shopping. This article addresses the prioritization of the goods sellers alternatives in e-marketplace by integrating the VIKOR with the SMARTER method for the process of multi-criteria decision making (MCDM) by considering various variables as selection criteria. There are five variables of sellers in the e-marketplace that are used as selection criteria, namely: product price, number of products sold, seller score rating, number of reviews with five stars, and location distance. The SMARTER method is used to determine the criteria weight, and the VIKOR model to rank the alternative priorities according to the weighted index. The case studies are conducted on three e-marketplace in Indonesia with the most number of monthly web visitors, namely: Shopee, Tokopedia, and Bukalapak. Finally, integration of SMARTER and VIKOR method allows the buyers to get the good products at competitive prices from the optimal goods sellers in the e-marketplace.
Key words: Multi-Criteria Decision Making / E-Marketplace / Seller Selection / VIKOR Method; SMARTER Method
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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