E3S Web Conf.
Volume 208, 2020First Conference on Sustainable Development: Industrial Future of Territories (IFT 2020)
|Number of page(s)||7|
|Section||Management of Sustainable Development of Territories|
|Published online||24 November 2020|
Analysis of positioning of sanatorium-resort institutions of the Republic of Bashkortostan and their promotion using innovative technologies
Ufa State Petroleum Technological University, 1 Cosmonauts st., 450062 Ufa, Russian Federation
* Corresponding author: firstname.lastname@example.org
Today, sanatorium and resort institutions are undergoing a difficult period, in particular due to the spread of “Covid19” infection. It is assumed that against the backdrop of the crisis, domestic tourism will develop more, respectively, tourists will prefer to book tickets themselves, studying information on Internet resources. In this case, it is impossible to increase the efficiency of the enterprise and increase the demand for services without the use of innovative IT technologies to sanatoriums. The study showed that the activity of most sanatoriums on international online sites is very weak, as well as many of them do not conduct news feeds on official sites, ignore social networks as an effective mechanism for their promotion, as a result of which circumstances arise when the services provided by sanatoriums do not meet the expectations of vacationers. It should be recognized that the level of service in the sanatorium requires an increase, accordingly, it is necessary to carry out activities to position and qualitatively improve work on online services. The acquisition of competitive advantages and the preservation of loyalty of guests is the key functions of positioning and promoting sanatorium and resort institutions, which in turn will contribute to the management of the sustainable development of the territory of the Republic of Bashkortostan.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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