| Issue |
E3S Web Conf.
Volume 208, 2020
First Conference on Sustainable Development: Industrial Future of Territories (IFT 2020)
|
|
|---|---|---|
| Article Number | 08026 | |
| Number of page(s) | 7 | |
| Section | Management of Sustainable Development of Territories | |
| DOI | https://doi.org/10.1051/e3sconf/202020808026 | |
| Published online | 24 November 2020 | |
Development of a territorial tourism product using a marketing and analytical approach
1 Immanuel Kant Baltic Federal University, 14 Alexander Nevsky str., 236041 Kaliningrad, Russia
2 Higher School of Economics National Research University, 20 Myasnitskaya str., 101000 Moscow, Russia
* Corresponding author: nlukyanova@kantiana.ru
The article describes the author’s method of forming the concept of a territorial tourist product within the framework of a marketing and analytical approach. The methodology is based on marketing research, the use of statistical analysis to objectively substantiate the proposed investment decisions in the field of tourism infrastructure and the management of strategic development of the territories, as well as on the construction of a marketing multi-attribute model of a territorial tourism product. The proposed methodology is implemented in the municipal unit of the Kaliningrad region within the framework of the investment “Strategy for the socio-economic development of “Ladushkinsky urban district” municipal unit for 2020-2030”. The article presents the results of marketing and analytical research, on the basis of which the concept of the territorial tourist product of the Ladushkinsky urban district was developed, which implements its portfolio of the investment projects, as well as its marketing complex according to the “4P” model.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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