The role of green buildings in supporting green buyer behaviour towards green users

Department of Architecture, Faculty of Engineering, Universitas Indonesia, Depok, 16425, Indonesia

^* Corresponding author: ova.candewi@ui.ac.id

Abstract

This study examines whether green buildings support their users in buying residential property, especially the apartment units. This study aims to determine whether green buildings users practice environmentally friendly aspects of choosing a residential property. This study assumes that green buildings can nurture green users and green users over time, become green buyers. The quantitative approach used to prove how many building users have a better concern for the green environment, and this was done through the Consideration of Future Consequences (CFC) Scale and Parameters of Individual Behaviour towards the Environment (PSTL) through a questionnaire. Two scenarios of property brochures (Green and Non-Green) are also used as research mediums, and written interviews are conducted to find factors that support the user in choosing green residential properties. This research shows a significant influence between green buildings’ users and the selection of green residential property by 0.009. It concludes that the questionnaire’s values on all buildings tend to influence or play a role in the user’s property selection. Moreover, the percentage of green buildings users who have chosen green property brochures reaches 79.5% and is higher than the percentage from the users of conventional buildings.