Integration of ecolabelling and ecotourism schemes: Case study of forest honey in Indonesia

¹ Ministry of Tourism and Creative Economy, Jakarta, 10110, Indonesia
² Ministry of Environment and Forestry, Jakarta, 10270, Indonesia
³ Ministry of Marine Affairs and Fisheries, Jakarta, 10110, Indonesia

^* Corresponding author: andre.hamijoyo@gmail.com

Abstract

The growing level of public awareness of environmental sustainability increases understanding of environmentally friendly schemes such as ecolabeling. The community began to be moved to be involved in environmental conservation activities including the implementation of the ecolabel scheme. Likewise with Indonesia. Communities in several areas have been motivated to apply the selfdeclared forest honey ecolabel scheme. This encourages the preservation of nature around the forest area where the ecolabel scheme is implemented. However, there are still problems in implementing the ecolabel scheme, namely the welfare of the community. This requires more work from the Government. One of the things that the Government can more easily encourage to help improve the welfare of forest communities is by facilitating areas that implement an ecolabel scheme to become ecotourism destinations. In the post-Covid-19 virus pandemic like today, ecotourism is urgently needed and it is safer and more comfortable for tourists. This study reviews the model of integrating ecolabel schemes with ecotourism which will create a balance between environmental sustainability and community welfare. The research is based on a literacy study along with comparation with other countries. This is a tangible form of sustainable development.