E3S Web Conf.
Volume 214, 20202020 International Conference on Energy Big Data and Low-carbon Development Management (EBLDM 2020)
|Number of page(s)||6|
|Section||Big Data Analysis Application and Energy Consumption Research|
|Published online||07 December 2020|
Analysis of Enterprise Strategic Management Issues and Coping Strategies Based on Big Data Analysis
1 Department of International Business, Graduate School of Pan-Pacific International Studies, Kyung Hee University, Yongin-Si, Gyeonggi-Do, South Korea
2 Department of International Business, Graduate School of Pan-Pacific International Studies, Kyung Hee University, Yongin-Si, Gyeonggi-Do, South Korea
3 Department of International Business, Graduate School of Pan-Pacific International Studies, Kyung Hee University, Yongin-Si, Gyeonggi-Do, South Korea
* Corresponding author’s e-mail: firstname.lastname@example.org
Corporate strategic management is an important management mode that affects the development of an enterprise. It plays a very important role in the development of corporate strategic management. In recent years, information technology has developed rapidly, data is frequently updated, and huge amounts of data are generated every day. Social development has entered the era of big data, which makes enterprises face more opportunities and challenges in formulating strategies and operating management. In order to enable enterprises to adapt to the development of the times and obtain healthy and sound development results. This article analyzes and summarizes the new characteristics of enterprise management in the context of big data, and applies big data analysis technology to the environmental analysis of enterprises, and points out the problems of strategic management of enterprises in the context of big data. This article aims at the current problems and proposes specific strategies after in-depth research, which provides a reference basis for strategic management of enterprises in the era of big data. It has certain practical significance and can help Chinese enterprises quickly adapt to the new environment.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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