E3S Web Conf.
Volume 214, 20202020 International Conference on Energy Big Data and Low-carbon Development Management (EBLDM 2020)
|Number of page(s)||11|
|Section||Big Data Analysis Application and Energy Consumption Research|
|Published online||07 December 2020|
Research on the transformation path of cigarette consumers’ internal quality demand based on AHP and Shapley value decomposition
R&D Center, China Tobacco Yunnan Industrial Co., Ltd. Kunming, Yunnan, 650231, China
Consumers’ evaluation of cigarette quality directly affects their willingness to repeat purchase. In order to find out the relationship between the consumer evaluation indicator and the quality of cigarette products, to effectively guide the improvement of cigarette manufacturing technology, based on the evaluation standards of the sensory quality of the cigarette industry, the hierarchical structure indicator of attribute elements of cigarette products are established by using the analytic hierarchy process. Through the quantitative investigation of consumers and the investigation of experts, combined with the correlation analysis, the correlation degree between the evaluation indicators of consumers and the design elements of product attributes is verified, and the path is modified and optimized by Shapley value decomposition method. Finally, the transformation path of the internal quality demand of cigarette consumers is completed Build. The establishment of this path can effectively solve the problems of correlation between cigarette sensory quality and cigarette manufacturing technology, as well as the corresponding relationship between cigarette sensory quality and consumer evaluation of cigarette quality indicators. It is of considerable significance to effectively guide the improvement of cigarette product formula and improve consumer satisfaction through consumer evaluation.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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