E3S Web Conf.
Volume 214, 20202020 International Conference on Energy Big Data and Low-carbon Development Management (EBLDM 2020)
|Number of page(s)||8|
|Section||Big Data Analysis Application and Energy Consumption Research|
|Published online||07 December 2020|
The Research of the Continuance Intention of students to Use Tourism APP——Based on the TPB Model
Tourism, hospitality and event management / Business / University of Queensland / 4072
Recently, the intelligent tourism has become increasingly popular in tourism industry. Particularly, the tourism APP has become an important and convenient channel for tourists to make travel decisions and take relevant behaviors. The paper mainly researches the continuously using intention of customers to tourism APP among five dimensions (the behavioral intention, the subject norms, the perceived behavioral control, the past behavior and the behavioral attitude) through the theory of planned behavior model. Besides, this paper chooses the college students in Dalian, China as the research object of study and provides a research reference for tourism APP companies.
© The Authors, published by EDP Sciences, 2020
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