E3S Web Conf.
Volume 214, 20202020 International Conference on Energy Big Data and Low-carbon Development Management (EBLDM 2020)
|Number of page(s)||5|
|Section||Machine Learning and Energy Industry Structure Forecast Analysis|
|Published online||07 December 2020|
Guanxi, Co-Production and New Product Performance: a Moderated Mediating Effect Model
School of Business Shandong University of Political Science and Law Ji’nan, China
Guanxi is an important channel for small and medium-sized enterprises（SMEs）to obtain external resources, but literatures did not pay much attention on the impact of Guanxi on the mechanism of enterprise innovation. This paper examines the mediating effect of the relationship on co-production in the process of new product development by examining the sample data of 275 small and medium enterprises from the Yangtze river delta and the pearl river delta in China, and further examines the moderating effect of dynamic environment. It is found that the relationship can directly improve the performance of new products of SMEs, and can also play an indirect role through co-production. Dynamic environments enhance the relationship between co-production and new product performance.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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