E3S Web Conf.
Volume 214, 20202020 International Conference on Energy Big Data and Low-carbon Development Management (EBLDM 2020)
|Number of page(s)||6|
|Section||Digital Development and Environmental Management of Energy Supply Chain|
|Published online||07 December 2020|
The research of Born Global Firms’ transnational strategy
Faculty of International Trade, Shanxi University of Finance and Economics, Wucheng Road 56, Taiyuan, China
With the development of global business, Born Global Firms are always sinking into various pressures which are related to economic factors, social factors and informational factors. This situation making Born Global Firms’ strategies is supposed to achieve those requirements that including global market integration, social responsiveness, worldwide learning. There are four important strategies which are widely used in Born Global Firms internationalization process that including multinational strategy, global strategy, international strategy, and transnational strategy. This essay will introduce pursuing transnational strategy and some difficulties existing in this process. Furthermore, an example of an entrepreneurial subsidiary will be chosen to explore and conduct further research.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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