E3S Web Conf.
Volume 235, 20212020 International Conference on New Energy Technology and Industrial Development (NETID 2020)
|Number of page(s)||7|
|Section||Research on New Energy Technology and Energy Consumption Development|
|Published online||03 February 2021|
The Research of Multinational Enterprises Transnational Management
Faculty of International Trade, Shanxi University of Finance and Economics, Wucheng Road, Taiyuan, China
With the development of global business, MNEs are always sinking into various pressures which are related to economic factors, social factors and informational factors. This situation making MNEs’ strategies is supposed to achieve those requirements that including global market integration, national responsiveness, worldwide learning. There are four important strategies which are widely used in MNEs internationalization process that including multinational strategy, global strategy, international strategy, and transnational strategy. This essay will introduce pursuing transnational strategy and some difficulties existing in this process. Furthermore, an example of an entrepreneurial subsidiary will be chosen to explore and conduct further research.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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