| Issue |
E3S Web Conf.
Volume 217, 2020
International Scientific and Practical Conference “Environmental Risks and Safety in Mechanical Engineering” (ERSME-2020)
|
|
|---|---|---|
| Article Number | 07001 | |
| Number of page(s) | 8 | |
| Section | Environmental Economics | |
| DOI | https://doi.org/10.1051/e3sconf/202021707001 | |
| Published online | 14 December 2020 | |
Universal classification of goods and services for marketing and logistics
1 Peter the Great St. Petersburg Polytechnic University, Polytechnicheskaya 29, 195251, St. Petersburg, Russia
2 Petrozavodsk State University, Lenina 33, 185910, Petrozavodsk, Russia
1 Corresponding author: flowprof@gmail.com
The paper pays attention to the limited opportunities of small businesses in the development of product promotion programs and logistic schemes. Most entrepreneurs turn to specialized firms or hire specialists. We propose to develop an algorithm (and in further program) for determining the product class, which can be used by any entrepreneur. After determining the product class, the user will be offered the entire suitable list of promotion tools including 4 groups: advertising, promotion, public relations, direct marketing and variants of delivery: types of vehicles, routes. This article attempts to solve the first problem - to develop a universal classification of goods and services. The classification includes 18 classes of goods and services.
© The Authors, published by EDP Sciences, 2020
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