E3S Web Conf.
Volume 217, 2020International Scientific and Practical Conference “Environmental Risks and Safety in Mechanical Engineering” (ERSME-2020)
|Number of page(s)||9|
|Section||Regional Environmental Policy|
|Published online||14 December 2020|
Who has the largest share in automotive (car) industry of Pakistan?
1 Van Hien University, Dien Bien Phurong 1, Quan 3, Hồ Chí Minh 700000, Vietnam
2 ILMA University, Main Ibrahim Hyderi Road, Korangi Creek, Karachi, Pakistan
3 Suan Sunandha Rajabhat University, 1 U-Thong Nok rd., Dusit, Bangkok, 10300, Thailand
* Corresponding author: email@example.com
This research aims to better comprehend & dissect the supply & demand in automotive industry of Pakistan. The primary objective of this study is to delve into casing-works which empowers us to better understand the biggest piece of the overall automotive (car) industry of Pakistan by utilizing interest & expense parameters of automotive items in business sector. The research aims to determine market shares of automotive (car) brands in Pakistani automotive industry. Finding confirms that in Pakistan in automotive or automobile (cars) industry, the Suzuki brand is enjoying the highest market share among the selected/ outlined brands and leading the industry with 29% of market shares. Toyota is enjoying 26% market shares while Honda brand is the third most winning brands in automotive industry in Pakistan with 25% market shares. Further, Nissan, Kia and Daihatsu have 10%, 6% and 4% market shares respectively for the years 2000 to 2019. In developing countries like Pakistan individuals have relatively lower wages, thus a vehicle-purchase decision requires more due-diligence, whereby the accessibility of car-parts in neighborhood markets, how pricy the car parts are, & the resale estimation of brand, are the primary decision-marking factors. The highest market shares which is being enjoyed by Suzuki brand confirms that people of Pakistan buy Suzuki brand mostly due to the above mentioned factors. Therefore automotive businesses need not only focus upon bringing vehicles into the Pakistani market, but also need to focus upon rating high in the purchase decision-making factors as that of car-parts availability, credit/installment payments, and a worth-while resale price.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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