E3S Web Conf.
Volume 218, 20202020 International Symposium on Energy, Environmental Science and Engineering (ISEESE 2020)
|Number of page(s)||5|
|Section||Research on Energy Technology Application and Consumption Structure|
|Published online||11 December 2020|
Analysis of the Agricultural Product Live Broadcasting Selling Industry in the Era of Big Data
No.31, Xincheng Nanguan, Tongzhou District, Beijing, China
During the coronavirus outbreak, many agricultural products are unsalable in China. In the era of big data, the live broadcasting selling of agricultural products has attracted more and more attention as a new medium of marketing. Farmers, Internet celebrities, and even government officials sell agricultural products on the live broadcasting, allowing various types of agricultural products to be sold throughout the country, which promoted the development of the agricultural live broadcasting selling industry and sped up economic recovery. This article discusses the current situation of live broadcasting of agricultural products, including their advantages, problems, and prospects, combined with actual live broadcasting cases and data, in order to provide references for other industries.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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