E3S Web Conf.
Volume 218, 20202020 International Symposium on Energy, Environmental Science and Engineering (ISEESE 2020)
|Number of page(s)||4|
|Section||Research on Energy Technology Application and Consumption Structure|
|Published online||11 December 2020|
Development of Online Marketing During Coronavirus Epidemic
School of Communication, The Ohio State University, Columbus 43220, United States
At the beginning of 2020, the new coronavirus epidemic broke out globally. This epidemic has a serious impact on the country’s economy, with a huge impact, a wide range and a deep degree. The epidemic has spread to a large extent and has brought serious harm to the world economy. But if we look at the impact of the epidemic on the national economy dialectically, opportunities and challenges should coexist. This article analyzes the opportunities and challenges faced by the Internet economy during the epidemic and the development of China’s online marketing model during the epidemic. The combination of traditional business and emerging business is the focus of online marketing development. Through new media and big data analysis, the new online marketing model is no longer a simple e-mail advertisement and information on both sides of the article. The new network marketing model will become an important part of the economy in the post-epidemic era.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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