E3S Web Conf.
Volume 218, 20202020 International Symposium on Energy, Environmental Science and Engineering (ISEESE 2020)
|Number of page(s)||5|
|Section||New Energy Development and Energy Sustainable Development Optimization|
|Published online||11 December 2020|
Analysis on the Development Trend of Chinese local fast fashion brands under the influence of the epidemic
School of business, Beijing Institute Of Fashion Technology, Beijing, China
New impact of the coVID-19 outbreak, the key layout of offline store numerous fast fashion brands suffered huge losses, and electronic business channels rely on local web celebrity the advantage of fast fashion brand also highlights, along with the rise of the tide, the main consumer groups are becoming more and more young and consumption trend of change, China local fast fashion brands must reasonable analysis of its future development trend, to usher in the vast space to grow up.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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