| Issue |
E3S Web Conf.
Volume 228, 2021
2020 International Conference on Climate Change, Green Energy and Environmental Sustainability (CCGEES 2020)
|
|
|---|---|---|
| Article Number | 01003 | |
| Number of page(s) | 4 | |
| Section | Research on Green Energy Utilization and Development Technology | |
| DOI | https://doi.org/10.1051/e3sconf/202122801003 | |
| Published online | 13 January 2021 | |
Sensory Evaluation of Low-Carbon City Tourism by Gray Relational Analysis
Guangxi University of Finance and Economics, School of Business Administration, Nanning City, Guangxi, China
* Corresponding author: 496575274@qq.com
The promotion of low-carbon city tourism is an important measure to reduce carbon emissions in various regions and realize sustainability. This research explores tourists’ sensory experience in the city’s low-carbon tourism economy, environment and society from urban low-carbon tourism and providing relevant units with a blueprint for urban low-carbon tourism planning. This research accompanies the empirical cases and introduces Gray Relational Analysis to overcome the difficulties in practice, sometimes due to cost and time constraints, that strategies must formulate with little information, little data, or uncertainty. The research results show that the top low-carbon tourism evaluations of Tainan’s business districts by tourism experts are An-Ping Business District and ChengKung University Business District. Relevant planners can refer to this ranking and weight to analyse sensory marketing opportunities to help create a more attractive low-carbon tourism city.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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