Green competitiveness: the evolution of concept formation

¹ Department of Marketing, Sumy State University, R.-Korsakova Str., 2, Sumy, 40007, Ukraine
² Economics and Management Department, Sumy National Agrarian University, Gerasim Kondratieva Str., 160, Sumy, 40000, Ukraine

^* Corresponding author: o.chygryn@econ.sumdu.edu.ua

Abstract

The modern tendencies confirmed the necessity to consider the environmental factors in companies' effectiveness. The goal of the article is to investigate the structural and functional environment of the development of the green competitiveness concept. In the paper were used the methods of bibliometric analysis for determining vectors of green competitiveness concept development. The hypothesis of the study is the growing tendency of analysing sustainable competitiveness by scientists. In this order, a bibliometric analysis of the spread of the concept of «green competitiveness» in scientific articles indexed by the Scopus database was performed. The authors reviewed about 30000 papers from Scopus base in the period from 1996 till 2019. The Scopus screening tools showed that in 2004 the number of articles that focused on green competitiveness began to increase. On the international level, the investigated area was represented by the next countries: the United States, China, India, Great Britain, Taiwan. Using the VOS viewer program were identified the main clusters of the scientific papers, which have investigated green competitiveness with the interconnection of such categories: green marketing, green innovation and sustainable development. The findings could be used for improving the basis for the creation of the strategies for green competitiveness promotion.