| Issue |
E3S Web Conf.
Volume 234, 2021
The International Conference on Innovation, Modern Applied Science & Environmental Studies (ICIES2020)
|
|
|---|---|---|
| Article Number | 00005 | |
| Number of page(s) | 6 | |
| DOI | https://doi.org/10.1051/e3sconf/202123400005 | |
| Published online | 02 February 2021 | |
Green tourism as innovative direction of households’ activities in rural areas
1 PhD in Economics, Senior Lecturer of International Economic Relations Department, Sumy State University, Ukraine
2 PhD in Economics, Associate Professor of Department of Finance and Entrepreneurship, Sumy State University ; Ukraine
3 Doctor of Economics, Professor of Department of Finance and Entrepreneurship, Sumy State University, Ukraine
4 Doctor of Economics, Professor of Department of Finance and Entrepreneurship, Sumy State University, Ukraine
* Corresponding author: v.shcherbachenko@macro.sumdu.edu.ua
The article deals with the challenges and opportunities of the world tourism industry. We consider green (rural) tourism as an innovative direction of households’ activities in rural areas. Furthermore, the development of rural tourism can be a factor of the creation of a positive rural area image and it may attract more investment. Rural areas have a rich cultural and natural heritage worldwide. Thus, its diversity may become a huge asset for those who want to develop in rural tourism. We have analyzed the tourist potential of the Sumy region and defined directions for its development. The touristic map was created. Received results can be used to develop municipal and governmental programs that related to touristic services` infrastructure in rural areas.
© The Authors, published by EDP Sciences, 2021
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