E3S Web Conf.
Volume 332, 2021International Conference on Food Technology, Nutrition and Sustainable Agriculture (ICFTNSA 2021)
|Number of page(s)||5|
|Published online||13 December 2021|
Young consumer awareness of halal food in Indonesia
Agribusiness Department, Faculty of Agriculture, Universitas Sumatera Utara, Jl. Dr. Ahmad Sofian No. 3, Medan, 20155, North Sumatera, Indonesia
* Corresponding author: firstname.lastname@example.org
The future of the halal product industry in Indonesia is determined by Indonesian consumers’ demand. Young consumers have a significant role in the development of halal products because 25 percent of consumers in Indonesia are young consumers. Therefore, this research focused on the awareness of young Indonesian consumers to halal products. The purpose of this study was to analyse the factors affecting the awareness of young Indonesian consumers. The data used were cross-section data collected from young consumers of halal products for the 17-25 age group by using 157 respondents. Convenience sampling was used to determine the interview sample. Data were analysed using the Structural Equation Model method. The results show that the young consumer awareness of halal food in Indonesia was high. The factors affecting young consumer awareness were health and religion knowledge.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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