E3S Web Conf.
Volume 235, 20212020 International Conference on New Energy Technology and Industrial Development (NETID 2020)
|Number of page(s)||5|
|Section||Research on New Energy Technology and Energy Consumption Development|
|Published online||03 February 2021|
Research on brand development of Central Public-interest Enterprises
China Metallurgical Geology Bureau, Beijing, China
The author of this article divided the development of central public-interest enterprises into four stages according to the different emphases stressed in every period, thoroughly analyzed the actuality, achievement and problems and advanced opinions on the concept and reform aim of Chinese trademark system. It is dedicated to clarify some basic concepts relating to brand strategy, on the basis of which, analyze ways to build trademarks and the important role brand strategy plays in achieving sustainable development of enterprises.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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