Research on the operation of cultural capital in regional economy Take Xijiang in Guizhou as an example

College of Tourism and Aviation Services Guizhou Minzu University Guiyang, Guizhou, China

316200358@qq.com

Abstract

In the process of globalization, the integration of world tourism is becoming more and more obvious. With the rapid development of China’s tourism industry, Tourism in many provinces and cities has become a pillar industry or key industry, The various risks it faces are also gradually highlighted. Driven by regional economy, the capitalization operation of national culture is considered to be an effective way to protect national culture and develop economy in ethnic areas. However, national culture has brought many social problems in the process of concrete operation. This paper discusses the realistic dilemma of cultural capitalization in the tourism development of Miao villages in Xijiang, This paper points out that only by clarifying the relationship between the stakeholders in the operation of cultural capital and further clarifying the marketing strategy of cultural capital operation can we ensure the sustainable development of national culture capitalization.