Research on the Influential Factors of the Success of 7-ELEVEn in Japan

School of Management and Engineering, Capital University of Economics and Business, Beijing, China

Abstract

Developing a new market from a country to another is a challenge for any manager. This study extends to research the new business model of 7-ELEVEn (7-11) that helps 7-11 adapt to different national conditions, grow customer demand and achieve great success in Japan. In this article, mixed methods including quantitative and qualitative study are used to discuss this topic. The business model of 7-11 in the both United States and Japan are investigated, aiming to find the reasons for its success in Japan. From this paper, it can be found that one of the main strategies that 7-11 makes is to develop their core competitiveness includes logistics operation and diversified service, which let them influence the society. Business model canvases in America and Japan are presented in this article, as well. As a result, not only the strategies of 711 but also the spirit of meeting the needs of customers and improving strategy with the trends should be learned by other countries.