E3S Web Conf.
Volume 236, 20213rd International Conference on Energy Resources and Sustainable Development (ICERSD 2020)
|Number of page(s)||5|
|Section||Green Technology Innovation and Intelligent Application of Environmental Equipment|
|Published online||09 February 2021|
Research on innovative design of digital communication of cosmetics advertising
Visual Communication Department Academy of Arts & Design Tsinghua University Beijing, China
The development of digital media has brought substantial changes to the cosmetics advertising communication. In this study, the environment and models of cosmetics advertising communication design in the era of digital media were firstly analyzed in detail, then the problems in the communication design of cosmetics advertising were discussed, and finally innovative strategies for the design of cosmetics advertising communication in the era of new digital media were proposed.
© The Authors, published by EDP Sciences 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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