E3S Web Conf.
Volume 236, 20213rd International Conference on Energy Resources and Sustainable Development (ICERSD 2020)
|Number of page(s)||5|
|Section||Green Technology Innovation and Intelligent Application of Environmental Equipment|
|Published online||09 February 2021|
- Liao Bingyi, Zheng Jiahui. “Research on Innovated Brand Emotional Marketing Communication in Social Media Environment: Based on Brand Equity Theory Perspective,” Journal of Advertising Study, 2019 (5), pp. 46–55. [Google Scholar]
- Marc Prensky. From Digital Natives to Digital Wisdom-Hopeful Essays for 21st Century Learning, California CORWIN, A SAGE COMPANY, 2012. [Google Scholar]
- Marc Prensky, Digital Matives, Digital Immigrants, Horizon, Charter 5, 2001, PI A New Way to Look at Our selve and Our Kids. [Google Scholar]
- Li Ting. Research on livestreaming marketing of cosmetics based on Internet celebrity economy [J]. Economic Research Guide, 2020(20): 89–90. [Google Scholar]
- Zhang Yuting, Qian Dake, Liu Xi, Jiang Chunjie, Lou Yiying. Analysis of consumers behavior of impulsive purchase under the livestreaming of cosmetics [J]. Cooperative Economy&Science, 2018(01):55–57. [Google Scholar]
- Shu Yongping. New Media Advertising. Shanghai Jiao Tong University Press, 2015. [Google Scholar]
- Wu Fan. Dancing With Digital Beauties: The Research On Strategic Digital Communication For Cosmetic Brands, Shanghai Jiao Tong University Press, 2017. [Google Scholar]
Initial download of the metrics may take a while.