Research on the Regional Expression of Visual Elements in Modern Packaging Design under the Background of Modern Art

School of Fine Arts and Art Design of Kunming University

Abstract

China has a vast territory and abundant resources. Especially in recent decades, with the development of economic globalization, commodity packaging design has become an inseparable part in the social market economy. In order to realize and reflect the value of goods and make consumers desire to consume, unique packaging is the best way to attract them. With the development of regional culture, packaging art design with regional cultural characteristics has gradually become the focus of attention. The regional expression of commodity packaging design gives the unique artistic charm and aesthetic value of commodity packaging, which can not only promote the inheritance and development of regional culture, but also meet the cultural psychological needs of modern people returning and seeking root and the spiritual aesthetic needs in the context of daily life aesthetic. Based on the background of modern art, this paper analyzes the future development trend of regional characteristics in products by the expression of regional characteristics in product packaging, which has certain theoretical and practical research value.