Slenderize Your Body: Application and Evaluation of Anatomy in Apparel Design

¹ College of Fashion and Design, Donghua University, Shanghai 200051, China
² Cornell University, Fiber Science and Apparel Design, Ithaca, NY, USA

^* Correspondence: liuxg@dhu.edu.cn

Abstract

The idea of thinness as beauty is still the dominant ideology of modern women, and body modification through clothing is one of the main motivations for women’s clothing consumption. Denim, as a primary category of body shaping apparel, has been gaining attention from brands and developers in recent years. This paper investigates an ergonomics-based approach for slim-fit denim garments that combines aesthetic plastic and stereovision into the fashion design. Ninety-seven female subjects with a background in fashion design were studied through data visualization and statistical analysis. Women’s perception of a denim clothing line with anatomy design factors (ADF) was studied. The results reveal that ADF has a positive effect on the visual perception of female consumers and can help subjects to visually optimize their body shape, increase their body satisfaction and purchase intent. This study provides theoretical and data support for the integration of fashion art and sustainable innovation.