E3S Web Conf.
Volume 244, 2021XXII International Scientific Conference Energy Management of Municipal Facilities and Sustainable Energy Technologies (EMMFT-2020)
|Number of page(s)||10|
|Section||Green Transport Systems|
|Published online||19 March 2021|
Maximizing revenue in airline industry through air cargo operations
1 College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Thailand
* Corresponding author: email@example.com
This research aims 1) to identify the impact of pricing strategies on airlines’ revenues, 2) to identify the impact of non-pricing strategies on airlines’ revenues, 3) to explore the significance of revenue management to airlines competitive advantage. The behavioural-demand based pricing, psychological pricing, capacity management and over contract booking strategies are determined as independent variables. A dependent variable is the competitive advantage, and a mediator is revenue management. Primary data was collected from an online survey of 500 airline industry and revenue management strategies personnel; there were only 424 completed questionnaires in return. Results show that larger competitive advantage is associated with non- pricing strategy which is the over contract booking and there is a positive relationship between the psychological pricing and competitive advantage, as compared to the behavioural-demand based pricing and capacity management based strategic approaches.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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