E3S Web Conf.
Volume 245, 20212021 5th International Conference on Advances in Energy, Environment and Chemical Science (AEECS 2021)
|Number of page(s)||4|
|Section||Environmental Resource Protection and Pollution Control|
|Published online||24 March 2021|
Social Exclusion and Switching Behaviour of Green Products: The Mediating role of Control Demand
1 Economics and Management, Beijing Jiaotong University, Beijing, 10004, China
2 Economics and Management, Beijing Jiaotong University, Beijing, 10004, China
* e-mail: firstname.lastname@example.org
This study examined the impact of social exclusion and green product conversion behaviour. One study has conducted the result showed that consumers who experienced social exclusion showed more switching behaviour of green product than those who not feel excluded. This effect is mediated by the control demand, while the individual’s self-construction type plays a moderate role.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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