E3S Web Conf.
Volume 251, 20212021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|Number of page(s)||4|
|Section||Analysis of Energy Industry Economy and Consumption Structure Model|
|Published online||15 April 2021|
The Influence of Consumer Affinity on Revisit Intention over time——A Case Study Chinese Tourists’ Perception of Thailand
Guizhou University of Commerce, Management School, Guiyang, Guizhou, China
* Corresponding author: email@example.com
Revisiting tourists can bring great benefits to the tourism industry, which has attracted the attention of scholars, but few scholars have studied the consumer affinity as the influence factor of the revisit intention. This study constructs the relationship model between consumer affinity and revisit intention, and uses questionnaire method to collect data and apply multi-layer regression analysis to process data. The study found that cultural affinity and people affinity have a significant positive impact on short-term revisit intention, cultural affinity has a significant positive impact on mid-term revisit intention, landscape affinity and people affinity have a significant positive impact on long-term re-visiting intentions. The conclusion of this paper has some practical guiding significance for outbound tourism propaganda, and some practical guiding significance for Thailand, to improve the trip of Chinese tourists.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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