| Issue |
E3S Web Conf.
Volume 251, 2021
2021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|
|
|---|---|---|
| Article Number | 01094 | |
| Number of page(s) | 4 | |
| Section | Analysis of Energy Industry Economy and Consumption Structure Model | |
| DOI | https://doi.org/10.1051/e3sconf/202125101094 | |
| Published online | 15 April 2021 | |
The Influence of Travel Expectation Theory on RV Travel Consumption Decision
Ordos Institute of Technology, Ordos, Inner Mongolia, China
* Corresponding author: 1138545632@qq.com
With the improvement of people’s quality of life, driven by consumer demand such as “self-drive tour” and “RV travel”, the RV market in China is growing rapidly. The development of RV camp service is related to the satisfaction and development degree of RV travel. Based on expectancy theory, this paper uses the questionnaire survey in Inner Mongolia ordos RV tourism development. For tourists on the tourism products, tourism facilities, tourism environment, tourism publicity tourist expectation theory analysis, consumers’ motivation of RV travel under the influence of tourism expectations and titer, SPSS statistical methods are used to find the main factors of RV camp consumption decisions. Finally, improvement strategy is put forward to improve the tourism infrastructure, tourist convenience and satisfaction, promoting the development of ordos RV tourism.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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