E3S Web Conf.
Volume 251, 20212021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|Number of page(s)||4|
|Section||Environmental Ecological Analysis and Sustainable Development Research|
|Published online||15 April 2021|
The Business Model and Protection of Broadcasting Rights of Sports Events Under the Internet Environment
1 School of Intellectual Property, Guilin University of Electronic Science and Technology, Guilin 541004, China
2 Intellectual Property Research Institude, Xiamen University, Fujian 361005, China
* Corresponding author: email@example.com
The rapid development of network technology has brought profound changes to all sectors of society. The relaxation of national policies and the surge of sports demand have made the sports industry undergoing profound changes. The broadcast of sports events in the network environment has strong immediacy and interactive advantages, which not only brings new experience to the audience, but also causes frequent infringement. As the domestic and foreign regulations on the nature of sports broadcast rights are not clear, the judicial judgment of sports infringement is not uniform. This paper introduces the background of sports event broadcast under the network environment, and further explores the problems in the process of sports event broadcast by analyzing the development of its business model, and then puts forward some suggestions for sports event broadcast in China.
© The Authors, published by EDP Sciences, 2021
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