| Issue |
E3S Web Conf.
Volume 251, 2021
2021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|
|
|---|---|---|
| Article Number | 03073 | |
| Number of page(s) | 4 | |
| Section | Research on Earth Climate and Land and Ocean Resources | |
| DOI | https://doi.org/10.1051/e3sconf/202125103073 | |
| Published online | 15 April 2021 | |
Exploring the Export Strategy of Chinese Film and TV Drama in Value Chain and Digital Technology
1 School of New Media Art, Xi’an Polytechnic University, 710048 Xi’an, China
2 Department of Communication, Universiti Putra Malaysia, 43400 Serdang, Malaysia
3 Department of Foreign Languages, Universiti Putra Malaysia, 43400 Serdang, Malaysia
* Corresponding Author E-mail: megat@upm.edu.my
The spiritual and cultural needs of residents have been a growing trend with the living standards improving in China. As an essential medium to reflect the social status, film and TV drama need to satisfy the spiritual and cultural needs of residents as well as spread positive energy to society. The Silk Road International Film Festival was founded in 2014 under the Belt and Road Initiative, which created more opportunities for the export of Chinese film and TV drama. Although the value chain and digital technology can support the export of Chinese film and TV drama, some problems still exist. This paper analyzes the value chain status of film and TV drama and the digital technology of visual effects. Moreover, this paper describes the export status of Chinese film and TV drama and puts forward some suggestions.
© The Authors, published by EDP Sciences, 2021
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