| Issue |
E3S Web Conf.
Volume 253, 2021
2021 International Conference on Environmental and Engineering Management (EEM 2021)
|
|
|---|---|---|
| Article Number | 02075 | |
| Number of page(s) | 4 | |
| Section | Big Data Environment Management Application and Industry Research | |
| DOI | https://doi.org/10.1051/e3sconf/202125302075 | |
| Published online | 06 May 2021 | |
Research on the Competence of Opinion Leaders of Electronic Products Based on DANP
1 School of Economics & Management, Harbin Institute of Technology Weihai China
2 School of Economics & Management, Harbin Institute of Technology Weihai China
a* Corresponding author: azshitwh@163.com
b e-mail: 20s030225@stu.hit.edu.cn
In order to help enterprises to identify the opinion leaders of electronic products, reduce the cost of buyers and sellers satisfied with the deal, this article from the perspective of victory force elements, opinion leader of electronic products, which can identify the key elements to build the evaluation index system of electronic products of opinion leaders, according to the DEMATEL-Basd Analytic Network Process (DANP) method for empirical research. The results show that there is a mutual influence relationship between the competency factors of opinion leaders of electronic products. Among them, activity is the most important competency factor, and centrality has the greatest influence on other competency factors. Based on this study, management suggestions are put forward for marketers.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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